As Is Realty : Case Study
Continuing Study of National Level Branding for small to medium sized business:

As Is Realty is an example of a new brand creation. The clear professional letters play on the duplistic nature of being for sale as "as is". On the one hand, it's a fixer-upper and you better be handy because there's some flaws, on the other, it's already fixed up and it's being sold "as is" brand new or needs no work. We wanted to align to home supply hardware stores such as Sears and Home Depot to appeal to the rehabber, but be appealing to the bargain home shopper. We also made it a priority to maintain a level of dignity for the seller in foreclosure.

As Is Realty is an example of a new brand creation. The clear professional letters play on the duplistic nature of being for sale as "as is". On the one hand, it's a fixer-upper and you better be handy because there's some flaws, on the other it's already fixed up and it's being sold new "as is". We wanted to align to home supply hardware stores such as Sears and Home Depot to appeal to the rehabber, but be appealing to the bargain home shopper. We also made it a priority to maintain a level of dignity for the seller in foreclosure or occupying distressed property.

National Level

The simplicity of the identity allows for easy sub-branding.

› Request the link to the brand creation extranet to see the process in pictures.
 
Newly released www.asis-realty.com

› Contact DRD for more infomation..